CSD's full identity overhaul - brand system, conference identity, and academic competition branding, built to lead HEC Montréal's data science scene. Now in its third year of use, the CSD identity continues to anchor HEC Forecast and the Data Challenge competition.
As Lead Designer, I led the complete redefinition of CSD's visual identity - from the core brand system to dedicated identities for HEC Forecast, their annual AI conference drawing 500+ attendees with speakers from Microsoft, Google, and McKinsey, and the Data Challenge academic competition. Every touchpoint redesigned, every deliverable built to last.
Redesigning the logo for the CSD, I thought about concrete visuals for data science, data nodes being connected, hence the connecting S. Designing the event logos and brand illustrations followed that idea. For the HEC Forecast event, I took inspiration from HEC Montreal's branding to build the logo with the color palette and visual identity of the CSD.
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