by
THE BRAND
Download the official brand identity guide of SPECTRUM to learn more about the creation of the brand and its visual language.
T H E N A M E
SPECTRUM is all about creative liberty. The range of designs, colors, tools or mediums used in projects reflect an intrinsic trait of the brand rather than a lack of direction.
P H I L O S O P H Y
Perpetual adaptability.
Under SPECTRUM, creativity can be expressed without any predefined or perceived limitations; always being able to reinvent itself and adapt to projects.
V I S I O N
In a constant state of flux, SPECTRUM creates designs that stand the test of time and remain adaptable to any medium, never accepting rigidity.
I C O N
W O R D M A R K
The wordmark has 3 different distinct versions depending on the context in which it is being used.
All versions are derivations of the filled wordmark that progressively incorporate elements of the icon into the design.
The SPECTRUM color palette is antipodal meaning that each color's opposed correspondent is included in the palette. This principle allows the palette to be a system rather than an arbitrary choice of colors.
T E X T
While being a simple yet robust sans serif, the Now font family brings order to the otherwise chaotic brand identity of the brand.
D I S P L A Y
